07 June 2016
Rodrigo Lequerica, former Commercial Director at LATAM, has been appointed Executive Vice President at MaxBelt of America Corp based at Orlando FL.
Eng. Lequerica BSEE, leads the startup & development of the US continental markets for MAXBELT headquartered in Brazil; as an inside corporate entrepreneur his task is to develop a network of representatives in the US major metro areas.
Maxbelt produces conveyor and elevator belting used in Bulk Material Handling on the mining, cement, wood & paper, and agro-industry.
Formerly, Mr Lequerica was Commercial Director for Eymaq, a trader company exporting from Miami to Latin America, focusing in the Mining Equipment & Industrial Machinery business: Capex, Opex, MRO; Responsible for marketing, sales and supply chain operations and LATAM, country managers: Chile, Peru, Ecuador, Colombia, Dominican Rep & Caribbean, Guatemala, Costa Rica, Panama and Mexico bringing revenues Ranking on eight figures.
Lequerica with 30 years’ experience, developed business with global clients as: Barrick, Tahoe, BHP Billiton-Cerromatoso & Cerrejon, Votorantim-Acerías Paz del Rio, Argos, Cemex, Holcim, Prodeco-Glencore, Hocol-Shell, Cabot, Gerdau-Diaco, Yara-Abocol, Pacific Rubiales, Antamina-BHP Billiton & Anglo Swiss Glencore plc, Cerro Verde-Sumitomo, Yanacocha-Newmont, Minsur-Brescia, Volcan, El Brocal-Buenaventura among others.
Mr Lequerica international background in industrial equipment sales & marketing, includes positions as VP at Latam Agent; Market Manager at North American Hoganas; Mercosur Sales Manager at Biofilm; Steel, Coal and Ferroalloys Deputy Manager in Mitsubishi Corp; General Manager at Sew Eurodrive GmbH Gearmotors; Commercial Director at Varta AG Batteries and Sales Coordinator at Owens Illinois-Peldar.
In all of these global corporations Lequerica developed new roles and markets, as a corporate integrated entrepreneur.