Sandler Sales Training
Sandler by Coffman Group – Sales Training and Management Solutions for NIBA
Sandler by Coffman Group partners with NIBA to deliver proven sales and management development programs. Our focus is on helping association members strengthen sales effectiveness, improve leadership skills, and drive measurable growth in the industrial belting industry.
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Sales Training Programs
- Consultative Selling Skills
A repeatable, customer‑focused sales process that builds trust and shortens sales cycles. - Prospecting and Pipeline Development
Techniques to consistently generate qualified leads and maintain a healthy pipeline. - Negotiation and Closing Strategies
Practical frameworks to handle objections, protect margins, and close deals confidently. - Account Growth and Retention
Methods for expanding existing accounts and building long‑term client relationships.
Sales Management Programs
- Coaching for Performance
Managers learn how to coach reps effectively, reinforcing skills and accountability. - Recruiting and Onboarding
Tools to identify, hire, and ramp up top‑performing sales talent. - Metrics and Accountability Systems
Establish KPIs and dashboards to track progress and ensure consistent execution. - Leadership Development
Build confidence and strategic thinking to lead teams through change and growth.
Benefits for NIBA Members
- Training tailored to the unique challenges of industrial distribution and belting.
- Scalable programs for individuals, small teams, or full organizations.
- Practical tools participants can apply immediately in sales conversations and management meetings.
- Sustainable systems that improve sales culture and results beyond the training sessions.
Why Sandler by Coffman Group
- Decades of experience delivering Sandler’s globally recognized training methodology.
- Proven track record with industrial and distribution companies.
- Flexible delivery options: workshops, ongoing coaching, or blended learning.
- Commitment to measurable ROI for NIBA members.